Leading both the global and U.S. HCP business, I guide day-to-day creative strategy, tactical planning, and team execution for TRUQAP campaigns. I oversee a team of three art directors, and collaborate closely with clients on briefs, strategic decisions, and creative solutions.

From convention videos and KOL content to print and digital CVAs, brochures, label updates, website updates, and the like, I ensure every touchpoint is visually consistent, human, and impactful.

Our convention booth videos, in particular, push the limits of innovation — even translating a flat watercolor campaign into a dynamic 3D experience that captivated audiences at congress.