Lay's Poppables
Introducing, Lay's newest innovation, Lay's Poppables, a snack like no other. This playful, bright new brand was brought to life through an interactive, game-filled website, eye catching in-store displays and a wonder-filled launch at Dylan's Candy Bar in NYC. Don't worry, the fun is just beginning! Art Directed brand style guide, brand websites, games, in-store point of sale, brand photography assets, field kits, and product launch event.
