Lay's Do Us A Flavor: The Pitch
In 2016, Lay's set out to not only find the next great potato chip flavor, but the inspiring personal story behind it. Phase one was full of flavor inspiration to get the gears turning, with mouth-watering in-store displays. Phase two saw our first ever semifinalist phase, where we learned more about the stories and people behind the flavors. These were brought to highlighted though social media content and a website full of videos of each semifinalist. Then, it all came down to the finalist phase. We concepted and directed fun, witty social media content videos, created flavor inspired prizes, snap chat filters, and art directed experiential and event designs for not one, but three live events in NYC and Dallas, Texas to bring this years Do Us A Flavor competition to life.
